Atmospheric Translation, Localization, & Augmentation System

ATLAS is the brains behind ClearWarn.

ATLAS turns raw weather and climate data into human-readable text and visuals that are localized, useful, and presented to viewers in your voice.

Ingest Raw alerts, radar, tropical, and climate signals

Translate Plain-language impacts, timing, and actions

Localize Viewer-ready context for your audience

Augment Text and visuals in your trusted voice

Example workflow

Raw NHC advisory

Hurricane Iris Advisory 14
NWS National Hurricane Center Miami FL

Maximum sustained winds...90 mph
Movement...north-northeast at 12 mph
Storm surge...3 to 5 feet above ground
Rainfall...4 to 8 inches, isolated 12 inches

Preparations to protect life and property
should be rushed to completion.

Your instruction

Phrase this like a calm chief meteorologist speaking to coastal viewers. Include what to do, keep it direct, and avoid technical jargon unless it helps people act.

Hurricane Iris is strengthening and moving northeast toward the coast. Finish preparations now and be ready for damaging wind, 3 to 5 feet of storm surge, and flooding rain. Stay away from beaches and low-lying roads, and keep phones charged for warnings overnight.

Presented in your voice

Posts should sound like they came from you.

With ATLAS, they do.

ATLAS adapts phrasing, tone, emphasis, and structure so alerts feel native to the meteorologist, station, brand, or organization delivering them.

You control every aspect of the final message.

The result is weather communication that keeps the authority of official data while sounding clear, local, and human.

Human-readable text

Short, direct posts with timing, location, expected impacts, and protective actions.

Viewer-ready visuals

Graphics that combine alert context, map detail, radar, branding, and the message viewers need.

Voice-aware delivery

Messages that match how your audience expects you to explain severe weather and climate risk.

Location aware

ATLAS understands the places your viewers know.

Weather threats do not happen in abstract polygons. ATLAS adds local context by understanding the cities, counties, roads, highways, lakes, rivers, beaches, and nearby landmarks that help viewers quickly place a threat on the map.

Cities & counties

Names nearby communities and counties so viewers know whether the alert is close to home, work, school, or family.

Roads & highways

Adds context around major routes so people understand travel impacts, commuting risk, and where conditions may worsen.

Threat context

Connects the hazard to local action, helping viewers understand what is happening, where it is moving, and what they should do next.